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Video meetings are now a must for companies, big or small. Businesses need solutions that grow with them, keep user data safe, and match their brand style. Jitsi architecture does that—it’s an open-source platform built for flexibility and security. Whether you’re a dev just starting out, a business owner figuring out what’s possible, or an agency reselling white-label video tools, this guide will break down the essentials of setting up Jitsi at scale.
Here, we’ll look at Jitsi’s architecture—covering the APIs, UI parts, branding options, customization examples, and useful resources. This should give you a solid, practical sense of what you need for enterprise-level distributed Jitsi servers.
Jitsi’s architecture rests on a powerful API ecosystem. These APIs let your apps start, manage, and control video calls with ease. They make it possible to tweak features and plug Jitsi into your own workflows.
The main API options for businesses are:
Backend parts like Jitsi Videobridge (JVB), Jicofo (conference focus), and Prosody (XMPP server) handle the heavy lifting—media routing, signaling, and auth. The API serves as the middleman between your UI and those backend services.
For companies, the API allows:
Real-world example: A mid-sized online school used lib-jitsi-meet to build a custom frontend tied to their learning platform. This setup let them control the user experience tightly while their backend servers handled thousands of users daily.
The UI is key for how people experience video meetings. The default Jitsi Meet UI is clean and functional—good enough for most. But businesses often need custom UIs that reflect their branding, simplify workflows, or add their own features.
Jitsi’s frontend is built with React, which makes it easy to:
For example, agencies reselling Jitsi often remove or swap out the default Jitsi logo and chat to rebrand the toolbar and dialogs fully.
When you run distributed servers, the UI can auto-connect users to the nearest JVB server for best performance. This uses smart load balancing in the frontend logic to pick the right endpoint.
Example: A financial firm customized the UI to focus on participant security—turning off chat and adding strict meeting locks. Their UI connects smoothly to distributed Jitsi servers across different regions, cutting latency for remote offices.
Branding matters to companies and agencies who want a consistent look in every app that users see.
Jitsi offers these branding options:
The easiest way is to fork the official Jitsi Meet repo and tweak assets and styles. More advanced setups use plugins or extensions that hook into the UI rendering.
For agencies offering video tools to clients, branding helps build trust and a clear identity.
Why it matters: Branding plus secure hosting makes users feel meetings are private and trusted—really important for industries like healthcare or finance.
Customizing Jitsi means mixing backend setup, API controls, and UI tweaks. Here are some practical examples for businesses:
To serve thousands worldwide, you deploy Jitsi servers across data centers. Use global load balancing or DNS routing so users connect to the closest server.
You run JVB and Jicofo in clusters with shared configs stored centrally or managed through consistent hashing. This cuts bandwidth and lowers latency.
Case study: An international company held board meetings by running distributed Jitsi servers in Europe, North America, and Asia. Their JVB clusters and TURN servers kept calls stable, even behind firewalls.
By default, Jitsi lets guests join via a link. But companies often want stricter security with OAuth, LDAP, or SSO.
This happens by putting an auth proxy in front of Prosody or enabling JWT tokens. The API and UI can require login before entering a call.
You can adjust the UI based on user roles:
You do this by adding logic to the client API that changes UI elements based on info from your backend.
Starting with Jitsi architecture gets easier with the right tools. Here are some key places to check out:
Official Jitsi Meet GitHub repo
https://github.com/jitsi/jitsi-meet
The source code and current issues show what’s new.
Jitsi Documentation
https://jitsi.org/user-guide/ and https://jitsi.github.io/handbook/docs/
Covers setup, config, and security tips.
Community forum and support
https://community.jitsi.org/
A place to ask questions, share tips, and learn from others.
Docker and Kubernetes Deployments
Use official Docker images and Helm charts for scalable, containerized Jitsi setups. The handbook has detailed guides.
Tutorials and sample projects
Many third-party tutorials show how to use lib-jitsi-meet and iframe API with real code.
Getting Jitsi architecture right is key if you want secure, scalable video conferencing. The API layer lets you build custom workflows, flexible UI parts adapt to your needs, and branding keeps the experience consistent.
Distributed servers at scale reduce lag and improve reliability—essential as remote work grows. Examples like cross-region setups or custom login flows show Jitsi can handle complex demands.
If you’re building or improving your video solution, start playing with the APIs and UI parts. Use official docs to guide you, and think about branding to keep your look solid.
Ready to scale your video meetings with a secure, customizable Jitsi architecture?
Check out official Jitsi resources, embed the iframe API in your app, or tweak your UI for branded calls. For help, reach out to developers experienced with large Jitsi deployments.
About the Author:
Avkash Kakdiya is a software architect focused on video conferencing and open-source communication. With years of experience building scalable video solutions, he helps businesses set up secure and flexible conferencing systems.
Jitsi architecture is the system design and components that let Jitsi deliver scalable, secure, and flexible video conferencing.
To scale Jitsi, you deploy distributed servers, use load balancing, and run components like JVB and Jicofo across several nodes.
Jitsi lets you white-label through UI tweaks, theming, and by adding your company logo and colors.
Yes, they offer end-to-end encryption, support authentication, and can be set up to meet compliance and privacy needs.
Official docs, community forums, GitHub repos, and tutorials provide practical info and examples.
From setup to scaling, our Jitsi experts are here to help.